About
At the One Show Greater China Festival, hundreds of students compete each year to create an advertising campaign for a major company. In 2017, Chevrolet made the call and four teams of Michigan State University students answered.
Over the course of seven days in Shanghai, journalist Daniel Rayzel and videographer Tanner Evans documented their experience and presented it on this website. Coming home with two "silver pencil" awards was no easy feat for these students – scroll through the blog and watch the mini-documentary to see how it happened.
Over the course of seven days in Shanghai, journalist Daniel Rayzel and videographer Tanner Evans documented their experience and presented it on this website. Coming home with two "silver pencil" awards was no easy feat for these students – scroll through the blog and watch the mini-documentary to see how it happened.
Thank you to...
This trip would not be possible without the generosity and support of the following people:
Steve Lacy, Interim Chair of the Department of Advertising and Public Relations
Jef Richards, Former Chair of the Department of Advertising and Public Relations
Lucinda Davenport, Director of the School of Journalism
Johannes Bauer, Chair of the Department of Media and Information
Karl Gude, Director of Media Sandbox
Prabu David, Dean of the College of Communications Arts and Sciences
Steve Lacy, Interim Chair of the Department of Advertising and Public Relations
Jef Richards, Former Chair of the Department of Advertising and Public Relations
Lucinda Davenport, Director of the School of Journalism
Johannes Bauer, Chair of the Department of Media and Information
Karl Gude, Director of Media Sandbox
Prabu David, Dean of the College of Communications Arts and Sciences
Contact
Email danielvrayzel [at] gmail [dot] com with website questions.